The pandemic has brought about a significant shift in the way we interact with our clients. Everything now happens online. Even the courts have moved online. It is only natural to want to boost the online presence of your law firm. One of the best ways to do so is by running a Google Ad Campaign. A successful Campaign can lead to many conversions. If you are still unsure about how Google Ads can help you, this quick read will give you the insight that you need: Once you have made up your mind to run a campaign, the following are some steps on how to get started.

Creating a Campaign and Choosing your Goal

To kick start your campaign, these are the first few steps that you need to take:

Step 1:  Sign in on Google Ads.

Step 2: Go on the ‘Campaigns’ page

Step 3:  Once the page has opened click on the addition sign (+) and start ‘New Campaign

Step 4: Select the Goal

If you don’t have a goal in mind, you can always start the campaign without setting a goal. When you do have a goal in place it helps the Google Ads Campaign to make smarter choices. This is so because when a goal has been set, Google Ads can use specific features which would help your campaign to be successful. If you want you can also select more than one goal at a time. When you are setting the goal it should be per the goals you have set for your campaign effort. For example: when you are setting a goal for sales, it could be to drive sales or conversions. For leads, the goal could be to gather leads by getting sign-ups and contact information.

Choose the correct type of Google Ad

The kind of campaign that you are running plays a crucial role in determining the kind of audience it would be reaching. There are campaign types that will help you to have a set of best practices that play an essential role in setting up the campaign. Here is how you can go about selecting a campaign type.

  1. Having a goal in place will help you to select the campaign type which would be best suited for your business.
  2. Once you have chosen the campaign type, it will give you the option to choose a subtype. You should decide the most appropriate one. Then click Continue.
  3. Once that has been done, you can select the settings, set up ad groups and create ads.

Customize your campaign

To create an effective Ad campaign, there are certain things that you should keep in mind like high-value keywords, Catchy and crisp ad copy, searcher intent and landing page. When running a Google Ad, there is a word limit that you need to abide by. It only allows limited space for your ad, so you need to optimize your content.

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